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Education and outreach

Education and outreach

Speaking a different language: how to communicate science

28 Feb 2017

Good science communication is not just about explaining your work. As Brian Clegg argues, it’s about being able to put yourself in a non-scientist’s shoes to anticipate the kind of questions they will want to have answered

Cartoon representing what people are thinking
Lost in translation Physicists can find communication tricky because their idea of the questions physics is trying to answer often differs from those of the wider public. (Courtesy: iStock/DrAfter123_)
From books and lectures to blogs and social media, today’s physicists are expected to do far more

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Brian Clegg is an author of popular-science books, most recently What Colour is the Sun? and Are Numbers Real? www.brianclegg.net
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